BA (Hons) Fashion Communication
Course Duration
UCAS Code
Institution: P65
Admissions Contact
Fashion is an evolutionary and multi-faceted industry that takes innovations in technology and culture as inspiration.
From social media campaigns and fashion shoots through to discussions around how in-store experiences and disruptive technology are changing consumer behaviour – this course will place you at the forefront of fashion communication.
This creative and hands-on degree is for students who aspire to work in fashion imaging, styling, social media, branding or publishing. Our diverse programme allows for innovative experimentation in all areas of fashion communication and promotion, and produces individual graduates who are ready to commit to a wide range of roles in the global fashion, lifestyle and beauty industries.
Our energetic Fashion Communication course enables you to cultivate strong conceptual, visual and written communication skills. You’ll explore a broad range of techniques including photography and moving image, analytics and market research, art direction and styling, social media and advertising.
Designed to nurture talented and self-motivated students, this practice-based, multidisciplinary programme will enable you to engage with fashion from a strategic position, developing experiential and digital futures.
Strictly for the fashion curious, this programme allows you to gather intelligence and insight from the cultural landscape, turning it into exciting multi-media communications for print, digital and campaign design. With support from experienced industry professionals and expert technicians, you will transform contextual sources into written articles or broadcast media, observing themes such as culture and appropriation, customer behaviour, commodity and business strategies.
Inductions into professional software will develop your visual communication and design skills, allowing you to articulate your message in fresh formats. You’ll also gain generous access to our on-site photographic studios and labs, developing your knowledge of studio planning and practice to a professional standard. From mood board to model casting through to garment selection and post-production, you will conceptualise creative treatments that launch products to target markets, both national and global.
Working independently and as part of interdisciplinary networks across the university, you will collaborate with Film, Photography and Animation students to explore multi-faceted rich media content for social platforms. This collaborative attitude combined with an exclusive mix of subject matter covered by our programme ensures that you will have the opportunity to diversify and tailor your learning, so that by graduation your portfolio gets you the career you want.
When the shows wrap in Milan, the best dressed head to Paris. Our students spent four days capturing the best street style looks as seen on the elite of the fashion industry.
We enrich our learning environment with an aspirational programme of live industry projects, guest speakers and internships. Recent course contributors have included; Vogue, ID Magazine, Dazed Digital, It’s Nice That, Dior Homme, GQ, Size? Converse, Pro Direct, Amazon, Urban Outfitters, Topshop, Ellesse and Finisterre.
Alongside attending key fashion events including Milan and Paris Fashion Week, our students also investigate current trends and market insights, enjoying access to global forecasting tools like WGSN and The Future Laboratory to enable real-time rolling analysis of industry activity.
Practical applications are underpinned by reflective, analytical writing and research, expanding your critical approach and enabling you to build strong conceptual, visual and communication skills. From the exploration of fashion history and culture to contemporary contexts and future-forecasting, you will be encouraged to interrogate fashion communication’s role in society.
Whether you aspire to work in fashion media, fashion marketing, fashion promotion, styling and art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created - this course will future-proof you for success and adaptability in the everchanging, global fashion, lifestyle and beauty industries.
With an overall satisfaction of 95%, BA (Hons) Fashion Communication had 100% student satisfaction in the category “My course has provided me with opportunities to bring information and ideas together from different topics” with 95% agreeing that “Staff are good at explaining things”, “Feedback on my work has been timely”, “Any changes in the course or teaching have been communicated effectively” and “I have been able to access course-specific resources (e.g. equipment, facilities, software, collections) when I needed to”.
92% of students were satisfied with the learning opportunities, with 90% agreeing that “Staff have made the subject interesting”, “The course is intellectually stimulating”, “My course has provided me with opportunities to explore ideas or concepts in depth”, “Marking and assessment has been fair”, “I have received sufficient advice and guidance in relation to my course”, “The timetable works efficiently for me”, “I feel part of a community of staff and students”, “I have had the right opportunities to work with other students as part of my course”, “Staff value students’ views and opinions about the course”.
90% of students were also satisfied with the organisation and management of the course as well as the learning community. 89% of students were satisfied with the teaching on their course, with 88% happy with the assessment and feedback. 86% of students agreed that “I have had the right opportunities to provide feedback on my course”, “My course has provided me with opportunities to apply what I have learnt”, “The criteria used in marking have been clear in advance”, “Good advice was available when I needed to make study choices on my course”, “The course is well organised and running smoothly”, “I have had the right opportunities to provide feedback on my course” with 86% also satisfied with the academic support and learning resources available.
Students designing the set, styling their model and assisting in filming and photography for the Fashion Graduate Collections (2016).
- Email: fcm@aup.ac.uk
- Instagram: @aup_fcm
