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BA (Hons) Fashion Communication (Jan 2023 Start)

Course Duration

Full-time: 3 years

UCAS Code

Course: MMFJ
Institution: P65

Our January Entry (Spring Term) BA (Hons) degrees allow students to study flexibly at home, in the studio or at one of our dedicated international host institutions. You'll complete your first year of study by the beginning of August, progressing straight into your second year in September 2023, after a summer break.

Student Nic Rickard discusses her experience on the Interior Design January Start degree at Arts University Plymouth.

We are excited to offer a selection of BA (Hons) creative courses through our new distance learning provision, starting in January 2023. Our vision for excellence in art and design distance learning, under the banner of our Connected Campus, affords students flexibility in their studies whilst being a valued part of our community.

These three-year courses all share a common distance-learning first year, while specialising in a chosen subject, then progressing into named awards in year two and three.

The first year of your Spring Entry BA (Hons) Fashion Communication course can be studied at home, in your own studio space, or at our dedicated international host institution. You will begin in January 2023, and your studies will finish in August 2023, allowing you to immediately progress on to your second year of study which will take place in person, on campus, in September 2023.

Backstage at Graduate Fashion Week 2018 by Victoria Hughes

Backstage at Graduate Fashion Week 2018. Photo credit: Victoria Hughes, BA (Hons) Fashion Media & Marketing 2020

Fashion is an evolutionary and multi-faceted industry that takes innovations in technology and culture as inspiration. From creative online campaigns and fashion shoots designed to provoke questions about society, through to discussions around retail and how in-store experiences and online shopping are changing the profession – multitudes of processes occur within Fashion Communication.

When the shows wrap in Milan, the best dressed head to Paris. Our students spent four days capturing the best street style looks as seen on the elite of the fashion industry.

This creative and hands-on degree is for students who aspire to work in fashion imaging, styling, social media, branding or publishing. Our diverse programme allows for innovative experimentation in all areas of fashion communication and promotion, and produces individual graduates who are ready to commit to a wide range of roles in the global fashion, lifestyle and beauty industries.

Designed to nurture talented and self-motivated students, this practice-based, multidisciplinary programme will enable you to engage with fashion from a strategic position, developing experiential and digital futures.You will cultivate strong conceptual, visual and written communication skills and explore a broad range of techniques including photography and moving image, analytics and market research, art direction and styling, social media and advertising.

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Strictly for the fashion curious, this programme allows you to gather intelligence and insight from the cultural landscape, turning it into exciting multi-media communications for print, digital and campaign design. With online support from experienced industry professionals and expert technicians you will transform contextual sources into written articles or broadcast media, observing themes such as culture and appropriation, customer behaviour, commodity and business strategies.

Working independently and as part of interdisciplinary networks across the university, you will collaborate with Film, Photography and Animation students to explore rich media content for social platforms. This collaborative attitude combined with an exclusive mix of subject matter covered by our programme ensures that you will have the opportunity to diversify and tailor your learning so that by graduation your portfolio gets you the career you want. Sessions by visiting lecturers from industry are recorded wherever possible and shared with the university community.

Our study programmes actively encourage diversity in thinking and making - from practical applications through to reflective, analytical writing. Through visual exploration, collaborative working, cross-fertilisation of ideas, and the exploration of histories and contemporary contexts you’ll examine fashion attitudes in popular culture and music, and gain insight into fashion movements and how they have impacted the world as we know it.

We enrich our learning environment with an aspirational programme of live industry projects, guest speakers and internships. Recent course contributors have included; Vogue, ID Magazine, Dazed Digital, It’s Nice That, Dior Homme, GQ, Size? Converse, Pro Direct, Amazon, Urban Outfitters, Topshop, Ellesse and Finisterre,

Alongside attending key fashion events including Milan and Paris Fashion Week, our students also investigate current trends and market insights, enjoying access to global forecasting tools like WGSN and The Future Laboratory to enable real-time rolling analysis of industry activity.

Practical applications are underpinned by reflective, analytical writing and research, expanding your critical approach and enabling you to build strong conceptual, visual and communication skills. From the exploration of fashion history and culture to contemporary contexts and future-forecasting, you will be encouraged to interrogate fashion communication’s role in society.

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Inductions into professional software will develop your visual communication and design skills, allowing you to articulate your message in fresh formats. UK students can enjoy access to our on-site photographic studios and labs, developing your knowledge of studio planning and practice to a professional standard. International students can access facilities available at our dedicated host institution, based in China. Access to specialist facilities can support your studies, however it is not essential to succeed on this course. From moodboard to model casting through to garment selection and post-production, you will conceptualise creative treatments that launch products to target markets, both national and global.

Whether you aspire to work in fashion media, fashion marketing, fashion promotion, styling and art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created - this course will future-proof you for success and adaptability in the everchanging, global fashion, lifestyle and beauty industries.

If you are joining one of our January 2023-start degrees beginning in the Spring term, you will pay the tuition fees advertised for the academic cycle 2022/23.

For new full-time UK students, this will be £9,250 per year. For full-time international and EU students joining us from a partner provider, this will be £15,800. Please note that only a full-time study mode is available for this course, due to the accelerated first-year.


For more information on how our January-start degrees work and a full list of courses available, please click here.