BA (Hons) Graphic Communication
From the labelling in your clothes to the apps on your phone – Graphic Communication impacts every aspect of modern life.
On this ambitious course you’ll become part of a new breed of professional designers empowering brands and inspiring community action on a global scale, through both traditional and hybrid design approaches.
There’s never been a more exhilarating time to study graphic design as a discipline, as companies strive to cultivate culture and connect with their audience in new and unexpected ways. Discover what it takes to influence public conscience, capture imagination and provoke discussion through effective visual communication.
If you’re interested in the role of graphic communication as a vehicle for change and idea transfer, this degree will equip you with the practical skills and theoretical knowledge necessary to succeed at the forefront of industry. From print publications to large-format advertising, user experience to data visualisation – you will learn how to make your ideas an online and offline reality.
Grounded in a critical awareness of societal and cultural contexts, early-on you will be encouraged to adopt the mindset of a design professional. Through interdisciplinary experiments and collaborative projects, you’ll learn both specialist and generalist approaches to graphic communication, with a focus on the opportunities afforded by advances in new technologies.
With the support of our expert academics and industry-practising technicians, you will forge your own professional journey within an ever-evolving international landscape of motion, print, social and interactive media design. You’ll learn how to respond to current design needs, from research and concept through to prototype and design, strategising packaging and campaigns that inform, entertain and persuade. Your studies will also equip you with progressive problem-solving skills needed by future employers, including themes of ecological sustainability, emerging technologies and user-centred design.
Our students enjoy unrivalled access to resources both traditional and future-facing, including screen- printing and letterpress workshops, 2D and 3D animation studios, state-of-the-art digital production equipment, and creative software such as Adobe Creative Cloud, including After Effects for motion graphics and Indesign and Illustrator for page layout and vector work.
Core specialisms include
- Digital Graphics
- Motion Graphics and Emerging Technologies
- Graphic Design and Typography
- Brand Identity & Communications
- Social Media Campaigns
The content of this course has been designed in close consultation with industry professionals so that you can be confident your learning will future-proof you for a dynamic and competitive job market. Through live briefs and work placements to award competitions and international showcases - this degree will ensure you graduate with a diverse portfolio and real-world experience.
Your studies will also be underpinned by our enviable programme of visiting lecturers. Recent external contributors to the course include; Getty images, JDO Raw, Atlantic Youth Creative Hubs, Upshot Design Agency, Creative Conscience, Trevor Pettit, and Ramuntcho Matta.
Many of our graduates go on to establish their own freelance practice or collaborative studios, others find rewarding work in publishing, consultancies and as in-house designers. Whether you aspire to work for an independent studio, advertising agency, household name brand or for yourself – a world of opportunity awaits you on our graphic communication degree.