Beth Cullen

BA (Hons) Fashion Communication

Our stimulating degree courses are delivered by our team of academics, technical demonstrators and invited experts who together deliver excellence in teaching. You’ll learn from real industry professionals, to ensure your future success in the fast-paced creative industries.

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Kirsty Smith
Senior Lecturer & Course Leader
An experienced Fashion Photographer with a demonstrated history of working in the photography industry, Kirsty is skilled in Photography, Creative Direction, Production and Adobe Creative Suite. Working within extreme sports and sportswear photographer Kirsty Smith has a strong reputation in both editorial and advertising. Over the past fifteen years, Kirsty has shot for clients including Bespokeasia PR, Nike, DC, Adidas, Vans, Quiksilver, Billabong, Element, WeSC, Etnies, Oakley, Harvey Nichols, Calvin Klein, La Perla, Sands Resort, Vogue, Harper's Bazaar, The BBC and Vauxhall. Kirsty is a Senior Lecturer & Course Leader for BA (Hons) Fashion Communication at Arts University Plymouth. She oversees modules in Fashion Photography and Fashion Film and runs the annual student visits to Fashion Week, including London and Paris. An art and design professional, Kirsty has a Master of Fine Arts (MFA) Contemporary Practice focused in Photography from University College Falmouth. She is currently working towards her PhD in Visual Communication at the Royal College of Art, London, exploring the visual narrative of skateboard media.
An experienced stylist and visual merchandiser, Alanna has created window installations and overseen creative styling for some of the highstreet's best-known brands. Working at Oxford Street’s flagship Miss Selfridge and Topshop Knightsbridge in London, her creative installations have been seen by an average of 4.3 million people a week. Alanna has significant experience of retail environments and their working and has led a creative team responsible for opening stores around the UK, including high-profile store refurbishments and new store openings. Also responsible for styling for press events, Alanna studied Cultural Studies and Media Communications at Bath Spa university, where she specialized in identity in music and fashion cultures, and is passionate about the discussion of these areas within Fashion Media and Marketing.
Simon Yuen
Simon Yuen
With over 15 years of experience in the fashion industry, starting off as a buyer for Betsey Johnson, Simon has also worked as merchandising manager for Jean Paul Gaultier, brand manager for Tom Ford and most recently, retail and merchandising manager for Maison Margiela. Simon brings significant experience and expertise to our undergraduate Fashion Communication course. Simon has worked in the fashion industry for over 15 years, with his first fashion job working as an accessory buyer for Anne Klein New York and Betsey Johnson. Since then he has worked with brands around the world in merchandising and brand management. Relocating to the UK, Simon founded a fashion artificial intelligence (AI) startup called INGRID, which aims to use machine learning technology to style clothing, to help retailers to create better retail excellence and a more personalised shopping experience, also helping users to find new styles and better utilise their wardrobe. Simon is passionate about how we can use Web 3.0 and AI to enhance fashion and retail experiences. Simon previously lectured at the Fashion & Textiles Institute at Falmouth University, specialising in fashion marketing, having achieved a Masters of Science in Entrepreneurship at the institution.