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Charity shop gets new look thanks to Arts University Plymouth students

Students on their second year studying BA (Hons) Fashion Media & Marketing made over Mutley Plain’s Shekinah charity shop
<p dir="ltr"><a href="">BA (Hons) Fashion Media &amp; Marketing</a> students from Arts University Plymouth have given Mutley Plain’s <a href="" target="_blank" rel="noreferrer noopener">Shekinah</a> charity shop a makeover as part of a live brief aimed to ensure that students experience regular opportunities to engage professionally with external businesses. 12 second-year students contributed to the success of the project, coordinated by BA (Hons) Fashion Media &amp; Marketing Lecturer Jenny Evans.</p> <p dir="ltr">The second-year students began the project by pitching their ideas and concepts for the store makeover to the Shekinah store manager. The project also involved workshopping various ways to raise money and awareness for the store and its mission, including raffles, pop up shop sales and social media campaigns. <br /></p>
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The Shekinah charity shop after its makeover

<p>Students created a range of new visuals for the shop, working with a host of external parties to completely rebrand the store. Working with Fab Lab Plymouth, they created shop signage and stamps to be used on instore swing tags, covering every detail of the shop’s branding aesthetic. From a huge laser cut moon in the front window to a gold leafed sign hanging above the till, students also worked with a local signage company to create bespoke window decals that echo the art deco feel of the brand’s logo. The shop’s new look was unveiled at a relaunch and awards ceremony, which was attended by Arts University Plymouth Pro-Vice-Chancellor (Academic), <a href="">Professor Stephen Felmingham</a>.</p>
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The Shekinah charity shop before the makeover

<p dir="ltr">Leading local construction company Ryearch also contributed to the project, with two of their professional painters and decorators erecting a display wall and decorating the shop over a three-day period. Ciarán Curtis, Ryearch's Contract Manager, said, "It was a pleasure working with everyone on this project. Ryearch was very happy to play our part in supporting the vital work that Shekinah delivers, by providing the labour and paint pro bono. The shop's opening night was really memorable and it was great to get so much wonderful feedback about the quality of work that our team delivered."</p> <p dir="ltr">Student Charlotte Williams, from Hampshire, won an award for her window display, selected by members of staff at the Shekinah store. 20-year-old Charlotte said, “I am so pleased and shocked that my idea stood out to Shekinah and the award was an added cherry on top!”<br /></p>
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The Shekinah charity shop after the makeover

<p dir="ltr">Erasmus student Fan Jingham, who comes from Singapore, won an award for best organisational idea after she pitched to create buckets in the store room for stock to be quickly sorted into when it’s donated. 29-year-old Fan said, “I wanted to create a solution that could both streamline the organisational process and enhance shopping experiences for customers by maintaining a tidy and inviting environment. I was delighted that my idea was put to use and was recognised with this award!”<br /></p>
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The Shekinah charity shop after the makeover

<p dir="ltr">Students Chloe Quinn and Emily Gibbings won the prize for best fundraising activity. Chloe, from Essex, and Emily, from Cornwall, organised a pop up shop event at Arts University Plymouth’s Students’ Union and raised £100 in a matter of hours for the non profit organisation. 20-year-old Chloe said, “It was very rewarding to contribute to such a great cause. We were proud that this money made the hard work of our whole class come to life.” 19-year-old Emily said, “The experience was incredibly fulfilling. Seeing our fundraising efforts help with the shop refit was inspiring and showed us the difference we can make with teamwork.”</p> <p dir="ltr">Student Elizabeth Sharp, from Wiltshire, who worked on the team focusing on branding for the project, won the award for team spirit. 20-year-old Elizabeth said, “The most important part of this project to me was maintaining a positive attitude and trying my best to encourage others to do the same. I’m so pleased that it was recognised and rewarded.”<br /></p>
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The Shekinah charity shop after the makeover

<p dir="ltr"><a href="">Jenny Evans</a>, Lecturer for BA (Hons) Fashion Media &amp; Marketing at Arts University Plymouth and unit leader for the module said, “Working on this project was a real challenge for our students. It pushed them to learn new skills, network with industry professionals and see their hard work and creative ideas brought to life. I wanted this module to show students and the wider community how their creative skill sets can have meaningful impact and value within Plymouth. Shekinah’s aims and values as a charity are so worthwhile, I know both the students and I feel grateful to have had the opportunity to use our skills to affect change.”</p> <p dir="ltr">Established in 1992, Shekinah is a charity providing support and opportunities for those experiencing homelessness and other challenges, open to all regardless of race, age, religion, sexuality, gender, addictions, criminal record, ability or disability. Helping individuals reach secure and contented lives, addressing health issues, learning new skills and finding employment through strategic partnerships and community support, Shekinah’s mission is to see the person first. Advocating and supporting individuals with multiple and complex needs, Shekinah offers a comprehensive range of services, including housing, substance abuse advice, benefits, training, education, employment and more.</p>
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Students Chloe Quinn and Emily Gibbings' pop up fundraiser pop up shop

<p dir="ltr"><a href="">BA (Hons) Fashion Media &amp; Marketing</a> students at Arts University Plymouth have also collaborated with Vogue, ID Magazine, It’s Nice That, Dior, GQ, Urban Outfitters, Topshop and Finisterre. With industry links, guest speakers and internships on offer, this creative and hands-on degree is for students who aspire to work in fashion imaging, styling, social media or branding, producing graduates who are ready for a wide range of roles in the global fashion, lifestyle and beauty industries. Get a feel for the experience at the next <a href="">Open Day</a> or head to the Arts University Plymouth website to find out <a href="">how to apply</a>.<br /></p>