Meraki 3 by Nefeli Naoum

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Designer Nefeli Naoum wins international Design Kids award

Greek graphic designer Nefeli Naoum, a recent Arts University Plymouth graduate, wins coveted design award
<p dir="ltr">Graphic designer Nefeli Naoum, a BA (Hons) Graphic Communication (now <a href="">BA (Hons) Graphic Design</a>) graduate from Arts University Plymouth, has <a href="" target="_blank" rel="noreferrer noopener">won a coveted TDK Award 2023/24</a> from The Design Kids, labelling her as one of the hottest graphic design talents to look out for in 2024.</p> <p dir="ltr">22-year-old <a href="" target="_blank" rel="noreferrer noopener">Nefeli Naoum</a>, an international student from Athens, Greece, who arrived in the UK to begin studying at Arts University Plymouth in 2020, was selected as a winner in the ninth annual TDK Awards by industry judge James Martin, from Southampton’s Made by James. Nefeli graduated from Arts University Plymouth in the summer of 2023.</p> <p dir="ltr">For the awards, Nefeli submitted her original designs for an imagined Greek spirits brand amongst other freelance projects. Across a range of applications, Nefeli demonstrated her clear understanding of brand identity, illustration and packaging design, working in Illustrator and Photoshop to create a modern branding that pays homage to the classic heritage of three of the most common alcoholic drinks in Greece.<br /></p>
Nefeli Naoum

Nefeli Naoum

<p dir="ltr">Nefeli’s designs were selected by judges from applications from around the world in The Design Kids international competition.</p> <p dir="ltr">James Martin said of Nefeli’s work: “A logo without a design system to back it up is pointless, Nefeli definitely clearly realises the importance of this and executes it effortlessly within her work. Fantastic continuity and consistency in the execution of her projects makes her a standout choice for me. Great understanding of how to build a visual identity into a cohesive design system, wonderful type choices and a lot of the work has this element of surprise.”</p> <p dir="ltr">BA (Hons) Graphic Communication Lecturer Matt Thame said: “As a student, Nefeli consistently sought feedback on her work, demonstrating a proactive attitude both in and out of the studio. She clearly understands her audience and creates her work to meet contemporary standards. Nefeli enjoyed designing her playful personal visual identity and final portfolio, showing pride in her achievements. Winning this award indicates her potential as a valuable asset to any design team. Best wishes from the Graphics team at Arts University Plymouth, keep pushing forward!”<br /></p>
Meraki 3 by Nefeli Naoum
Meraki 2 by Nefeli Naoum
Meraki 1 by Nefeli Naoum

The project that won Nefeli the award - Meraki Greek spirits

<p dir="ltr"><a href="" target="_blank" rel="noreferrer noopener">Nefeli</a>, who is currently based in Cornwall, said: “I’d followed The Design Kids for some time and found their website to be a great resource for finding jobs in the creative industry. I was thrilled when I found out about their annual competition and submitted a range of my most recent work, including a hypothetical drinks brand designed to bring the feeling of Greece to audiences, alongside logos that I’ve created for an accessible and welcoming yoga studio in Greece and for a small emerging crochet brand. I was completely shocked when I found out that I won and was extremely happy that James Martin picked me. It was such an honour reading his feedback.”</p> <p dir="ltr">Speaking of her decision to study at Arts University Plymouth, Nefeli said: “I was certain I wanted to move to the UK for my career, so I researched different universities that offered visual or graphic communication. I wanted a creative course that gave me freedom and variety, allowing me space to figure out what I was passionate about. Ultimately, I decided on graphic design at Arts University Plymouth after my admission interview.</p>
I loved how open Arts University Plymouth is for everyone to try new things and use different workshops. I wanted an environment where I knew all my coursemates and all the lecturers knew the students and their work.
Nefeli Naoum, graduate of BA (Hons) Graphic Design
<p dir="ltr">“I loved how open Arts University Plymouth is for everyone to try new things and use different workshops. I wanted an environment where I knew all my coursemates and all the lecturers knew the students and their work. I also loved how much Arts University Plymouth is connected to the design scene in the area, where it is common to visit networking events and invite guest speakers. </p> <p dir="ltr">“My time at Arts University Plymouth was invaluable! I met incredible people, furthered my passion for design, and learned how to communicate a message depending on the audience. Now that I’ve graduated, my ultimate goal is to work in a design studio where I can learn from other talented creatives and build on my experience. One day, I'd love to open my own studio and find new ways to combine my love for Greece and the UK, whilst collaborating with other creatives from around the world.”<br /></p>
Knot by Pot 3 by Nefeli Naoum
Knot by Pot 2 by Nefeli Naoum
Knot by Pot 1 by Nefeli Naoum

Knot by Pot branding by Nefeli Naoum

<p dir="ltr">Reflecting on her experience of travelling to Plymouth from Greece, Nefeli said: “Plymouth was a great transition for an international student, especially as I was living on my own for the first time. Plymouth is a smaller city, so it is easy to navigate, offering great ways to meet other students and great transport links within the city and to the rest of the UK.</p> <p dir="ltr">“I’d advise any international students coming to Plymouth to get to know your classmates and flatmates. Make new friends, it’s helpful to have a support system. Get signed up to the NHS as soon as you arrive. Travel around the UK, there’s so much to see, so take advantage of it. Look for different food shops, there are great restaurants, especially Greek, in Exeter, and online supermarkets that you can order food from, which is a great remedy if you’re missing home. Throughout Plymouth, from Mutley to the Hoe, you can find a variety of charity shops and antique stores, and look into second-hand furniture as well.</p> <p dir="ltr">“There are numerous student benefits, such as railway cards and student discounts, which are definitely something to look into. Lastly, get to know the culture! It can change from city to city, but being familiar with the slang, humour, and politeness goes a long way.</p> <p dir="ltr">“If you’re considering studying at Arts University Plymouth, don’t forget to use the resources that are available to you. For example, you can get help and advice with CVs, writing workshops, access to great books, and Workshop Wednesdays to build on and develop new skills. If you want to experiment or try something new, don’t be afraid to ask. The university has so many incredible studios and staff, so if you want anything it's worth asking for it. There are also societies and events. I regret not taking advantage of all the resources that Arts University Plymouth offers.”<br /></p>
Earthlings 3 by Nefeli Naoum
Earthlings 2 by Nefeli Naoum
Earthlings 1 by Nefeli Naoum

Earthlings branding by Nefeli Naoum

<p dir="ltr"><a href="">BA (Hons) Graphic Design</a> at Arts University Plymouth is an ambitious course for students who want to become part of a new breed of professional designers, empowering brands and inspiring community action on a global scale, through both traditional and hybrid design approaches.</p> <p dir="ltr">To find out more about studying at Arts University Plymouth, visit the next <a href="">Open Day</a> on Saturday 23 March from 10am to 2pm.</p>