<p dir="ltr">22-year-old <a href="https://www.instagram.com/zoe_designsx/" target="_blank" rel="noreferrer noopener">Zoe O’Callaghan</a>’s ‘Finders Keepers’ project seeks to redefine the way sustainable fashion is perceived. Breaking away from the conventional and tired neutral aesthetics of other ethical brands, ‘Finders Keepers’ focusses on a ‘teach, don’t preach’ attitude to sustainability and fashion. The brand embodies vibrancy, playfulness and innovation, capturing the intended attention of Gen Z and beyond.</p> <p dir="ltr">Zoe’s project goes above and beyond selling clothes by actively engaging with its community through educational campaigns, workshops and online content, raising awareness of sustainable fashion and inspiring positive change in the industry. Having graduated from BA (Hons) Graphic Design in 2023 with a First Class Honours, Zoe now works at <a href="https://www.youngdevon.org/" target="_blank" rel="noreferrer noopener">Young Devon</a> as a Design Comms Intern.<br /></p>

<p dir="ltr">Natalie Dunwell also impressed at the Creative Conscience Awards with her response to allergy awareness. Using personal experience as well as survey data, ‘Fourteen’ aims to help people who have food allergies and intolerances. The brand is split into an app that provides trusted and reliable translations for people with allergies to communicate dietary requirements while they are travelling abroad, alongside a partnership program with hospitality businesses to provide education on allergies to staff members, tools to help manage allergens and branded products to advertise their partnership and create a conversation around allergies.</p> <p dir="ltr">Hailing from South East Cornwall, 30-year-old Natalie has a strong interest in branding, pattern making and user experience (UX) and user interface (UI) design and is currently being supported by the Prince’s Trust to develop ‘Fourteen’ into a working business. </p>

<p dir="ltr"><a href="https://www.aup.ac.uk/people/amy-pike">Amy Pike</a>, Lecturer on BA (Hons) Graphic Design at Arts University Plymouth said, “We are really pleased with the shortlisting for this year’s Creative Conscience Awards. Our students have worked incredibly hard to create works that help communicate real world problems. It’s further evidence that the world does need creative industries. As a creative institution, not only are we designing works that look good, but we’re helping to solve problems, offering potential, realistic solutions by teaching our students to come up with strong concepts that can be brought to life, and furthermore to have the confidence to respond to them.”</p> <p dir="ltr">Both Zoe and Natalie were featured in Arts University Plymouth’s <a href="https://www.aup.ac.uk/posts/bold-illustrations-and-captivating-design-graphic-communication-illustrations-ones-to-watch">Class of 2023’s Ones to Watch</a>.</p> <p dir="ltr"><a href="https://www.aup.ac.uk/courses/undergraduate/ba-hons-graphic-design">BA (Hons) Graphic Design</a> students at Arts University Plymouth have opportunities throughout their studies to collaborate with students with other specialisms on campus, including fashion designers, photographers and filmmakers. To find out more about BA (Hons) Graphic Design at Arts University Plymouth, the next <a href="https://www.aup.ac.uk/open-days">Open Day</a> will be held on Saturday 25 November 2023, with opportunities to meet expert academics, speak to current students and get a taste for life at the UK’s newest independent arts university.</p>