<p dir="ltr">25-year-old Elena’s ‘KIDLY Hub’ received a Highly Commended distinction in the Hybrid category, standing out for its exceptional quality and attention to detail. The drawing was remarked as a great example of a hybrid drawing, seamlessly combining digital and hand-drawn elements. The judges commended Elena for her meticulous work, emphasising the successful integration of techniques to create a cohesive and visually striking design.</p> <p dir="ltr">The BIID judging panel were also impressed with Elena’s care and thoughtfulness apparent in her submission. Showcasing her talent and dedication to interior design, this achievement is testament to Elena’s ability to communicate design concepts effectively through her artwork.<br /></p> <p dir="ltr">Elena's 'KIDLY Hub' was part of an industry project organised by the Interiors team. The site for the project was based at the Grade 1 Listed Royal William Yard, working with industry contact John Caswell from Bristol based retail design agency <a href="https://doubleretail.com/" target="_blank" rel="noreferrer noopener">Double Retail</a>. John was able to give valuable industry feedback throughout the project, as well as on their final design presentations. <a href="https://www.aup.ac.uk/people/ally-turner">Ally Turner</a>, course leader and senior lecturer on BA (Hons) Interior Design &amp; Styling led the project, sharing her knowledge and expertise from 17 years of industry experience in commercial retail design and interior design.<br /></p>

<p dir="ltr">The judges said, “You can tell that a lot of care and attention was given to this drawing. A great example of a hybrid drawing, equally combining digital and hand drawn for a successful and cohesive result.”</p> <p dir="ltr">Each category winner received a cash prize of £500 with entries judged anonymously within the three categories of ‘digital’, ‘hand drawn’ and ‘hybrid’.</p> <p dir="ltr">Congratulations to all the winners and participants who submitted entries of an exceptionally high standard, highlighting the importance of attention to detail, effective communication and the fusion of traditional and digital techniques.</p> <p dir="ltr">Our interior design students get the opportunity to expand their sector knowledge and gain valuable networking experience through regular industry events, live briefs and industry competitions. Find out more about <a href="https://www.aup.ac.uk/courses/undergraduate/ba-hons-interior-design">BA (Hons) Interior Design &amp; Styling</a> at our next <a href="https://www.aup.ac.uk/events/open-day-undergraduate-and-postgraduate-sept23">Open Day</a> on 30 September 2023 or apply through <a href="https://www.aup.ac.uk/clearing">Clearing</a> today.<br /></p>