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Why study a creative degree: Discover a journey to self expression and professional success

Creative study at a dedicated arts university not only offers you the chance for personal growth and skill development, but also immerses you in an environment that encourages artistic expression, critical thinking and adaptability, which are vital skills for success in today’s changing world.
<p dir="ltr">Every sphere of work requires creative thinking - regardless of whether you continue as a textile designer, landscape architect or musician, understanding creatively and imaginatively is a key asset in the future automation of work. Creative study at a dedicated arts university not only offers you the chance for personal growth and skill development, but also immerses you in an environment that encourages artistic expression, critical thinking and adaptability, which are vital skills for success in today’s changing world.</p> <p dir="ltr">In the modern economy, creativity and innovation are essential for growth. The creative sector in the UK is booming, <a href="https://assets.publishing.service.gov.uk/media/64898de2b32b9e000ca96712/Creative_Industries_Sector_Vision__accessible_version_.pdf" target="_blank" rel="noreferrer noopener">contributing £108 billion to the economy each year</a>, up almost 45% since 2010, and providing jobs for over 2 million people. The creative industries include a wide range of rewarding roles in sectors including video games, fashion, animation, crafts, advertising, film and media, and more. This sector is expanding nearly twice as fast as the overall economy, showing a strong demand for your creative talents.</p>
More than most fields, the creative sectors and creative industries are highly resistant to automation for its own sake. We believe strongly that meaningful innovation is ultimately linked to human endeavour, so by teaching high levels of digital literacy, including the history and development of generative AI, we equip our graduates with the capacity to think ethically and critically regardless of the technologies that will be adopted by the workplaces of the future.
Associate Professor Stephanie Owens, Dean of Arts, Design and Media at Arts University Plymouth
<p dir="ltr">Pursuing an arts degree also gives you the chance to explore and articulate what you are most passionate about and want to share with the world. The collaborative and flexible nature of Arts University Plymouth’s community and courses not only prepare you for a range of career possibilities but also encourage a fulfilling journey of individual and academic growth.</p> <p dir="ltr">From personal and professional development to career readiness and employability, find out why we think you should pursue a creative degree at Arts University Plymouth, and hear from former students who now work in fulfilling roles in the creative industries worldwide.</p>
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<p dir="ltr">A creative degree equips you with a unique blend of technical proficiency, creativity and adaptability, making you set for success in today’s dynamic job market. The creative industries play a significant role in the growth of the global economy, offering a wide range of career opportunities. Our graduates have gone on to work with household names and brands such as Apple, Nike, Google, BBC, ITV, Heals, Playstation, Virgin Atlantic and Beats by Dre. From animation and game arts to fashion, film, photography and more, our alumni have made a big impact across a number of creative sectors. Once you complete your studies, you’ll be equipped and empowered to navigate the exciting challenges and opportunities of a career in the creative industries. <br /></p>
My time at Arts University Plymouth was three of the best years of my life… I absolutely loved my time at Arts University Plymouth, I met some amazing people. The creative space and the access to equipment is just amazing. Being surrounded by so many creatives and artists, it was so inspiring. You are really encouraged to develop your own artistic style which is really lovely, especially compared to some people’s experience of film courses, which are quite restrictive. It’s hard to find this experience anywhere else.
Frankie Hocking, Production Secretary and Researcher on film and TV titles including ‘The Devil’s Hour’ on Amazon Prime and ITV’s ‘Ant & Dec’s Saturday Night Takeaway’ & BA (Hons) Film & Screen Arts graduate
<p>Creative degrees offer a great opportunity for personal growth and professional skill development. Studying an artistic course allows you to cultivate critical thinking, problem-solving and communication skills. You’ll be encouraged to grow your confidence, develop resilience and engage in effective and impactful communication. These attributes are not only essential for success in your chosen career but are essential transferable skills you can use in every aspect of your life.</p>
Because Arts University Plymouth is small and specialist, the atmosphere is always good on campus. Everyone is super friendly and welcoming. This was refreshing as I was nervous about the whole university experience, especially as I had never dabbled in anything creative prior to this!
Harry Langford, freelance stylist and fashion assistant; winner of the ?syllabus Styling & Creative Direction Award & BA (Hons) Fashion Media & Marketing graduate
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Our Material Lab - featuring facilities for ceramics, glass and more

<p dir="ltr">An art degree at Arts University Plymouth grants you access to <a href="https://www.aup.ac.uk/resources">state-of-the-art facilities</a>, cutting-edge technology and a vibrant creative community. Students benefit from professional networks within the creative industries, leading to opportunities for internships, mentoring and employment opportunities post-graduation. This environment allows you to develop a strong professional portfolio that showcases your creativity and technical skills.<br /></p>
Arts University Plymouth is a unique environment – unlike standard universities, every person studying here is involved in creativity, everyone is making something. The equipment here is the same as what I use in the industry now, and the chance to get to grips with it before you head out into the working world is a massive bonus. The quality and quantity of facilities was much better than most of the other places I visited, and that’s proof of Arts University Plymouth’s progressive mindset; it’s a place that’s looking to thrive, not just survive.
Photographer Andy Ford & BA (Hons) Commercial Photography graduate
<p dir="ltr">You’ll be immersed in a diverse community that exposes you to a wide range of perspectives and artistic expressions. You’ll gain a deeper understanding of global cultures and the creative economy, preparing you for roles that require cultural sensitivity and innovative thinking. By contributing to the creative sector, students and graduates play a pivotal role in driving cultural innovation and economic growth.<br /></p>
I applied for Landscape Artist of the Year during my final year, using a drawing in one of my rough sketchbooks. The illustration course at Arts University Plymouth was a great chance for me to find the subject matters and mediums that suited me, experimentation was so encouraged. I was able to specialise in wildlife and landscape and have had many opportunities to explore these themes in my work.
Artist Jula Burley, competitor on ‘Landscape Artist of the Year’ for Sky Arts & BA (Hons) Illustration graduate
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Meet other like minded people while studying a creative degree at Arts University Plymouth

<p dir="ltr">Beyond professional successes, a creative degree allows you to align your future with your passion and personal values. This leads to a more fulfilling life and career, with opportunities to contribute to society through artistic expression and innovation. You won’t just leave with a degree, but a sense of purpose and the tools to inspire change within the creative community and beyond. Our vision <a href="https://www.aup.ac.uk/strategic-plan">‘Creative Education for a Changing World’</a> encompasses not just equipping you for success in the creative industries but also fostering a deeper exploration of your potential and identity.<br /></p>
I loved my three years at Arts University Plymouth. I made friends there that I’ll have for life, but I also found out so much about myself, my interests, my creative flow and what path I’d like to take going forward. I think the best part of my time was just how at home I felt. I instantly felt accepted and accounted for and it felt like the course was tailored for me! It was the perfect balance of being forced out of my comfort zone, while also having masses of support to fall back on when things got overwhelming. It was ideal that we had a small class size, it allowed me to have lots of one on one time with my lecturers whenever I needed. It was the perfect course in terms of creative freedom and self expression.
Charlie Wise, e-commerce photographer for Pro:Direct & BA (Hons) Fashion Media & Marketing graduate
<p>There are so many reasons to study a creative degree. Creative education not only sets you up with a robust skill set and professional opportunities, but also allows for personal growth and fulfilment and the chance to contribute to the cultural and economic landscape. In a sector that’s increasingly important, an arts degree from Arts University Plymouth is a solid foundation for a successful and rewarding career in the creative industries.</p>
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The world needs creatives now more than ever

<p dir="ltr">Arts University Plymouth is an independent specialist arts university in the heart of Britain’s Ocean City. Founded in 1856 as Plymouth Drawing School, for over 165 years creativity has been at the heart of everything that we do. We offer a range of <a href="https://www.aup.ac.uk/study/undergraduate">undergraduate</a>, <a href="https://www.aup.ac.uk/study/postgraduate">postgraduate</a> and <a href="https://www.aup.ac.uk/study/pre-degree">pre-degree</a> study options across art, design and media, students passionately pursue a range of specialist creative degrees and other qualifications in our city-centre campus.</p> <p dir="ltr">Eager to explore how Arts University Plymouth can transform your passion into a fulfilling career? We believe that the best way to understand what makes us special is by speaking directly to our lecturers and academics, who are leaders in their fields, and by coming to see our campus in person at an <a href="https://www.aup.ac.uk/open-days">Open Day</a>.</p> <p dir="ltr"><a href="https://www.aup.ac.uk/apply">Get in touch</a> and arrange a chat with an academic from your chosen subject, giving you a personal insight into the unique experiences and opportunities that await you. This is your chance to ask questions, discover more about our vibrant community, and see how we can support your creative ambitions.</p> <p dir="ltr">Don't just imagine your future in the arts – start creating it today with Arts University Plymouth. We can't wait to hear from you and embark on this exciting journey together!<br /></p>