Female student records on an iphone, the device is held landscape in a grip to stabilise hand shakes. The camera screen is sharp and in focus, displaying the entrance way to the college’s on-site cinema.

Stories

How One Designer Turned a City into an Alphabet

Alumni Stories
How One Designer Turned a City into an Alphabet

Typetecture is a typographic system developed by designer Elena Ruiz as part of her Master’s degree in Visual Communication at Arts University Plymouth.

Drawing inspiration from Plymouth’s postwar architecture, Elena created a sculptural alphabet built from real-world details, manhole covers, spiral staircases, and the geometric logic of the city itself. The result is a bold, abstract visual language rooted in observation, memory, and place.