
Stories
How One Designer Turned a City into an Alphabet
Alumni Stories
How One Designer Turned a City into an Alphabet
Typetecture is a typographic system developed by designer Elena Ruiz as part of her Master’s degree in Visual Communication at Arts University Plymouth.
Drawing inspiration from Plymouth’s postwar architecture, Elena created a sculptural alphabet built from real-world details, manhole covers, spiral staircases, and the geometric logic of the city itself. The result is a bold, abstract visual language rooted in observation, memory, and place.