BA (Hons) Fashion Media & Marketing
Fashion is an evolutionary and multifaceted industry that takes innovations in technology and culture as inspiration. From fashion media and fashion marketing, through to discussions exploring disruptive technology and changing consumer behaviour, this course will place you at the forefront of fashion communication.
This creative and hands-on degree is for students who aspire to work in fashion imaging, styling, social media and marketing. We encourage innovative experimentation in all areas of fashion communication and promotion.
Find out more about BA (Hons) Fashion Media & Marketing at Arts University Plymouth.
<ul><li dir="ltr"><p dir="ltr">Degree: BA (Hons) Fashion Media & Marketing</p></li><li dir="ltr"><p dir="ltr">UCAS codes: 3-year degree NW52 / 4-year extended degree 7BD5</p></li><li dir="ltr"><p dir="ltr">Typical UCAS points: 104–120</p></li></ul>
<p dir="ltr">This practice-based, multidisciplinary programme nurtures talented, self-motivated students, enabling you to strategically engage with fashion while focusing on experiential and digital futures.</p>
<p dir="ltr">Our comprehensive Fashion Media & Marketing course enables students to cultivate strong conceptual, visual and communication skills.<br /></p>
I feel really proud to have been part of the community at Arts University Plymouth – there have been so many talented people who have studied here, and it does feel like you’re part of a family.
Penny Chan, Original Film Publicity Coordinator (Europe, Middle East, and Africa) for Netflix, Extended Diploma in Fashion & Textiles and BA (Hons) Fashion Media & Marketing graduate
<p dir="ltr">You will explore a broad range of techniques, including photography and moving image, analytics and market research, art direction and styling, social media strategies and trend forecasting.</p>
<p dir="ltr">Strictly for the fashion curious, this course trains students to gather intelligence and insight from the cultural and economic landscape, turning it into exciting multimedia communications for print, digital and campaign design.<br /> <br /></p>
Poppy Stroud
<p dir="ltr">With support from experienced industry professionals and expert technicians, students will transform contextual sources into broadcast media, observing themes such as culture and appropriation, customer behaviour and commodity and business strategies.</p>
<p dir="ltr">Whether aspiring to work in fashion media, fashion marketing, fashion promotion, styling and art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created, this course will futureproof students for success and adaptability in the ever-changing global fashion, lifestyle and beauty industries.<br /></p>
<ul><li dir="ltr"><p dir="ltr">Drive innovation by exploring future fashion trends, products and their potential impact on consumers.</p></li><li dir="ltr"><p dir="ltr">Acquire skills that are applicable across various industries, expanding your job opportunities.</p></li><li dir="ltr"><p dir="ltr">Develop specialist knowledge and a deep understanding of the fashion industry, allowing for better targeting of potential customers and identification of new trends.</p></li><li dir="ltr"><p dir="ltr">Produce your own fashion publications and industry reports based on the latest insights, exploring opportunities to distribute over digital and print media.</p></li><li dir="ltr"><p dir="ltr">Learn how to study trend forecasting, develop media campaigns, plan product launches, and implement effective marketing and advertising campaigns.</p></li></ul>
<p>100% of BA (Hons) Fashion Media & Marketing students gave the best possible response to 16 of the 27 questions in the National Student Survey 2024. A responding student said it was “the best three years of my life”.</p>
100% of BA (Hons) Fashion Media & Marketing students agreed that “the students’ opinions about the course were valued by staff.
- NATIONAL STUDENT SURVEY 2023
<p>Career opportunities include: Creative Directors, Art Directors, Fashion Filmmakers, Fashion Photographers, Journalists, Stylists, Content Producers, Social Media Managers, Visual Merchandisers, Trend Forecasters, Buyers, PR and Marketing Coordinators, Brand Managers and Event Managers.</p>
<p>It places you at the forefront of fashion communication, exploring fashion media and fashion marketing alongside disruptive technology and changing consumer behaviour.</p>
<p>It’s a creative and hands-on degree for students who aspire to work in fashion imaging, styling, social media and marketing, encouraging innovative experimentation in fashion communication and promotion.</p>
<p>You will explore photography and moving image, analytics and market research, art direction and styling, social media strategies and trend forecasting.</p>
<p>You’ll gather intelligence and insight from the cultural and economic landscape and turn it into exciting multimedia communications for print, digital and campaign design.</p>
<p>Yes. With support from experienced industry professionals and expert technicians, you’ll transform contextual sources into broadcast media while observing themes such as culture and appropriation, customer behaviour and commodity and business strategies.</p>
<p>It can support aspirations including fashion media, fashion marketing, fashion promotion, styling and art direction, print journalism, visual merchandising, visual influencing, and roles that have yet to be created.</p>
<p>100% of BA (Hons) Fashion Media & Marketing students gave the best possible response to 16 of the 27 questions in the National Student Survey 2024, and a responding student said it was “the best three years of my life”.</p>
<p>Career opportunities include Creative Directors, Art Directors, Fashion Filmmakers, Fashion Photographers, Journalists, Stylists, Content Producers, Social Media Managers, Visual Merchandisers, Trend Forecasters, Buyers, PR and Marketing Coordinators, Brand Managers and Event Managers.</p>
When the shows wrap in Milan, the best dressed head to Paris. Our students spent four days capturing the best street style looks as seen on the elite of the fashion industry.
<p>All students at Arts University Plymouth can access specialist support via our Student Support Team. Our trained advisers offer information and guidance on student finance and funding, disability support, counselling and more.</p>
<p><a href="https://www.aup.ac.uk/study/undergraduate/disability-support-and-reasonable-adjustments" target="_blank" rel="noreferrer noopener">Click here</a> to read more about the support we offer.</p>
<ul><li><strong>Email:</strong> <a href="mailto:fcm@aup.ac.uk">fcm@aup.ac.uk</a></li><li><strong>Instagram:</strong> <a href="https://www.instagram.com/aup_fmm/" target="_blank" rel="noreferrer noopener">@aup_fmm</a></li></ul>
<p>After successful completion of BA (Hons) Fashion Media & Marketing, your progression options at Arts University Plymouth could include some of the postgraduate courses listed below. As a graduate of the university, you will be entitled to a discount of 15% on postgraduate study fees if you choose to progress onto one of our MA programmes.</p>
