Fashion is an evolutionary and multi-faceted industry that takes innovations in technology and culture as inspiration.
From social media campaigns and fashion shoots through to discussions around how in-store experiences and disruptive technology are changing consumer behaviour – this course will place you at the forefront of fashion communication.
*This course was previously titled BA (Hons) Fashion Communication, but will change to BA (Hons) Fashion Media & Marketing for September 2024 entry onwards.
This creative and hands-on degree is for students who aspire to work in fashion imaging, styling, social media, branding or publishing. Our diverse programme allows for innovative experimentation in all areas of fashion communication and promotion, and produces individual graduates who are ready to commit to a wide range of roles in the global fashion, lifestyle and beauty industries.
Our energetic Fashion Media & Marketing course enables you to cultivate strong conceptual, visual and written communication skills. You’ll explore a broad range of techniques including photography and moving image, analytics and market research, art direction and styling, social media and advertising.
Designed to nurture talented and self-motivated students, this practice-based, multidisciplinary programme will enable you to engage with fashion from a strategic position, developing experiential and digital futures.
Strictly for the fashion curious, this programme allows you to gather intelligence and insight from the cultural landscape, turning it into exciting multi-media communications for print, digital and campaign design. With support from experienced industry professionals and expert technicians, you will transform contextual sources into written articles or broadcast media, observing themes such as culture and appropriation, customer behaviour, commodity and business strategies.
Inductions into professional software will develop your visual communication and design skills, allowing you to articulate your message in fresh formats. You’ll also gain generous access to our on-site photographic studios and labs, developing your knowledge of studio planning and practice to a professional standard. From mood board to model casting through to garment selection and post-production, you will conceptualise creative treatments that launch products to target markets, both national and global.
Working independently and as part of interdisciplinary networks across the university, you will collaborate with Film, Photography and Animation students to explore multi-faceted rich media content for social platforms. This collaborative attitude combined with an exclusive mix of subject matter covered by our programme ensures that you will have the opportunity to diversify and tailor your learning, so that by graduation your portfolio gets you the career you want.
When the shows wrap in Milan, the best dressed head to Paris. Our students spent four days capturing the best street style looks as seen on the elite of the fashion industry.
We enrich our learning environment with an aspirational programme of live industry projects, guest speakers and internships. Recent course contributors have included; Vogue, ID Magazine, Dazed Digital, It’s Nice That, Dior Homme, GQ, Size? Converse, Pro Direct, Amazon, Urban Outfitters, Topshop, Ellesse and Finisterre.
Alongside attending key fashion events including Milan and Paris Fashion Week, our students also investigate current trends and market insights, enjoying access to global forecasting tools like WGSN and The Future Laboratory to enable real-time rolling analysis of industry activity.
Practical applications are underpinned by reflective, analytical writing and research, expanding your critical approach and enabling you to build strong conceptual, visual and communication skills. From the exploration of fashion history and culture to contemporary contexts and future-forecasting, you will be encouraged to interrogate fashion media and marketing's role in society.
Whether you aspire to work in fashion media, fashion marketing, fashion promotion, styling and art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created - this course will future-proof you for success and adaptability in the everchanging, global fashion, lifestyle and beauty industries.
In the 2023 National Student Survey, 100% of BA (Hons) Fashion Media & Marketing students agreed that, “the teaching staff are good at explaining things”, “the marking criteria used to assess their work was fair”, “they received assessment feedback on time”, “the library resources supported their learning well” and “the students’ opinions about the course were valued by staff”.
94% of students responded positively in the themes of questions regarding “Assessment and feedback” and “Learning resources” and 94% of students agreed that “the course challenged them to achieve their best work”, “they had the chance to bring together information and ideas from different topics”, “the assessment and marking on their course was fair”, “the feedback helped improve their work”, “it was easy to access subject specific resources when they needed them” and “information about the university’s wellbeing support was well communicated”.
94% of BA (Hons) Fashion Media & Marketing students also responded positively to the newest NSS questions, “During your studies, how free did you feel to express your ideas, opinions and beliefs?” demonstrating how hard we work to create a campus culture where all students thrive in an inclusive and supportive environment.
Students designing the set, styling their model and assisting in filming and photography for the Fashion Graduate Collections (2016).
All students at Arts University Plymouth can access specialist support via our Student Support Team. Our trained advisers offer information and guidance on student finance and funding, disability support, counselling and more.
Click here to read more about the support we offer.