BA (Hons) Fashion Media & Marketing

<p>This creative and hands-on degree is for students who aspire to work in fashion imaging, styling, social media and marketing. We encourage innovative experimentation in all areas of fashion communication and promotion.<br /></p>

<p dir="ltr">This practice-based, multidisciplinary programme nurtures talented, self-motivated students, enabling you to strategically engage with fashion while focusing on experiential and digital futures.</p> <p dir="ltr">Our comprehensive Fashion Media &amp; Marketing course enables students to cultivate strong conceptual, visual and communication skills.<br /></p>

<p dir="ltr">You will explore a broad range of techniques, including photography and moving image, analytics and market research, art direction and styling, social media strategies and trend forecasting.</p> <p dir="ltr">Strictly for the fashion curious, this course trains students to gather intelligence and insight from the cultural and economic landscape, turning it into exciting multimedia communications for print, digital and campaign design.<br /> <br /></p>

<p dir="ltr">With support from experienced industry professionals and expert technicians, students will transform contextual sources into broadcast media, observing themes such as culture and appropriation, customer behaviour and commodity and business strategies.</p> <p dir="ltr">Whether aspiring to work in fashion media, fashion marketing, fashion promotion, styling and art direction, print journalism, visual merchandising, visual influencing or roles that have yet to be created, this course will futureproof students for success and adaptability in the ever-changing global fashion, lifestyle and beauty industries.<br /></p>

<ul><li dir="ltr"><p dir="ltr">Drive innovation by exploring future fashion trends, products and their potential impact on consumers.</p></li><li dir="ltr"><p dir="ltr">Acquire skills that are applicable across various industries, expanding your job opportunities.</p></li><li dir="ltr"><p dir="ltr">Develop specialist knowledge and a deep understanding of the fashion industry, allowing for better targeting of potential customers and identification of new trends.</p></li><li dir="ltr"><p dir="ltr">Produce your own fashion publications and industry reports based on the latest insights, exploring opportunities to distribute over digital and print media.</p></li><li dir="ltr"><p dir="ltr">Learn how to study trend forecasting, develop media campaigns, plan product launches, and implement effective marketing and advertising campaigns.</p></li></ul>

<p dir="ltr">BA (Hons) Fashion Media &amp; Marketing students gave very strong feedback in the National Student Survey 2026, with <strong>100% positive responses to 7 of the 27 individual questions</strong>. Students responded positively at <strong>90% or above to 17 of the 27 questions</strong>.</p> <p dir="ltr">Responding BA (Hons) Fashion Media &amp; Marketing students gave <strong>100% positive responses</strong> to questions including:</p> <p dir="ltr"><strong>Teaching, assessment and feedback</strong></p> <p dir="ltr">“How often does your course challenge you to achieve your best work?”<br />“How well have assessments allowed you to demonstrate what you have learned?”<br />“How often have you received assessment feedback on time?”<br />“How often does feedback help you to improve your work?”</p> <p dir="ltr"><strong>Student voice, support and creative freedom</strong></p> <p dir="ltr">“To what extent are students’ opinions about the course valued by staff?”<br />“How well communicated was information about your university/college’s mental wellbeing support services?”<br />“During your studies, how free did you feel to express your ideas, opinions, and beliefs?”<br /></p>

<p>Career opportunities include: Creative Directors, Art Directors, Fashion Filmmakers, Fashion Photographers, Journalists, Stylists, Content Producers, Social Media Managers, Visual Merchandisers, Trend Forecasters, Buyers, PR and Marketing Coordinators, Brand Managers and Event Managers.</p>