BA (Hons) Content Creation

<p dir="ltr">Using the latest technology and software, you will learn to create content in multiple forms including moving image, photography, audio, animation and written communication.</p> <p dir="ltr">You’ll explore marketing, branding and business development principles while examining audience engagement, data-driven content planning and platform-specific production.<br /></p>

<p>Through experimentation, you will investigate how digital tools such as AI, immersive media and interactive design can expand creative practice and redefine the relationship between maker and audience.</p>

<p dir="ltr">Project-based learning is central to the course. You’ll work on industry briefs and collaborative projects, often in real-world environments and at live events, gaining insight into commercial production workflows and client engagement.</p> <p dir="ltr">Access to our extensive industry links offers opportunities for placements, internships and the development of professional networks.<br /></p>

<p dir="ltr">Your practical work will be underpinned by critical and contextual studies, allowing you to explore the political, social and ethical dimensions of content creation.</p> <p dir="ltr">You’ll examine how media shapes perception and behaviour, and how inclusive storytelling can foster positive change.<br /></p>

<ul><li><p dir="ltr"><strong>Multidisciplinary creativity:</strong> learn a broad range of digital production skills across a range of media, including photography, video, sound production, graphic design, publishing, web design and generative AI.</p></li></ul><ul><li dir="ltr"><p dir="ltr"><strong>Professional portfolio development:</strong> graduate with a refined creative identity and a portfolio ready for employment or postgraduate study.</p></li><li dir="ltr"><p dir="ltr"><strong>Creative process:</strong> develop a deep understanding of the creative process, learning how to write, create and publish compelling digital content that engages your audience.</p></li><li dir="ltr"><p dir="ltr"><strong>Strategic and analytical insight:</strong> learn how to plan and create data-informed content, shaped by marketing and branding principles.</p></li><li dir="ltr"><p dir="ltr"><strong>Marketing and business skills:</strong> build knowledge and skills in marketing and business, including understanding consumer behaviour, data analysis and audience metrics, strategic thinking, business planning, and financial management.</p></li><li dir="ltr"><p dir="ltr"><strong>Industry-focused practice-led learning:</strong> explore digital storytelling through hands-on projects that mirror real industry workflows, and gain professional experience through live briefs, placements and collaborations with external partners.</p></li><li dir="ltr"><p dir="ltr"><strong>Critical and ethical awareness:</strong> explore the social, political and cultural impact of digital media and responsible storytelling.</p></li><li dir="ltr"><p dir="ltr"><strong>Future-facing, vibrant creative community:</strong> study within a specialist arts university recognised nationally for teaching excellence and creative innovation, and be part of a university that champions experimentation, collaboration and inclusive creative practice in a changing digital landscape.</p></li></ul>

<p dir="ltr">By the end of your degree, you’ll have built a professional portfolio showcasing your creative identity and readiness for employment or postgraduate study.</p> <p dir="ltr">Career opportunities include: Digital Content Creators, Social Media Executives, Video/Audio Producers, Influencers or Brand Ambassadors, YouTubers, Podcasters, PR Executives, Content Writers or Editors, Branding Strategists, Creative Directors and Freelance Content Consultants.<br /></p>