Elena Ruiz

<p dir="ltr">Elena is a curious designer focused on visual communication. Inspired by simplicity, balance, and a playful touch, she brings ideas to life through the bold use of colour, shape, and pattern to create engaging messages beyond trends. With her Spanish and French cultural backgrounds, she brings a unique perspective to every project.</p> <p dir="ltr">Typetecture is a creative project that connects typography and architecture to create meaningful cultural and commercial experiences. Typetecture began as a typographic homage to Abercrombie’s Plan for Plymouth and the city’s post-war architecture. However, it is not exclusive to Plymouth; it can be developed anywhere.</p> <p dir="ltr">The project's versatility spans cultural partnerships, commissioned public art, brand collaborations, and educational resources. Typetecture can serve city councils, museums, developers, and creative agencies seeking to connect communities with the public space. Typetecture’s powerful mission is to create an emotional bond with the audience through typography by preserving the memory of cities and reimagining their architecture as living language, and by turning letters into landmarks and stories into spaces.</p> <p dir="ltr">Find out more about Typetecture on our <a href="https://www.aup.ac.uk/posts/elena-ruiz-typetecture-ma-design-communication">blog</a>, or watch a short film on our <a href="https://youtu.be/nKVRf2S9oKY?si=OhaCV6OyvEf7h80w" target="_blank" rel="noreferrer noopener">YouTube.</a><br /></p>