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Our People

Jo Arscott

Creative Director, Coach, Speaker & Honorary Fellow (2020)

Heralded by the Design Council as Britain’s first black female Creative Director, Jo Arscott is an award-winning creative with a passion for challenging the boundaries in global advertising. Her career began in London during the 80’s and since has taken her all over the world, from the UK to USA and MENA. Working for leading agencies such as Saatchi & Saatchi and J. Walter Thompson and on billion-dollar brands including Coca-Cola, NA, Global, P&G and Scale.

Telling consumer stories in all media, Jo has creatively led global programs such as The Olympic Games to store re-inventions. Back in the UK, Jo consults and mentors globally and has won multiple industry accolades including Campaign Magazine/Creative Equals ‘Future Leaders 2021’ and Design Magazine, ‘Remarkable Women’. She judges industry awards such as D&AD, The One Show/ ADC and Cannes Eurobest. Recently, Jo has rightfully earned a reputation in corporate speaking as a strong diversity advocate educating both agencies and blue-chip business on the power and profitability of inclusion in all its forms.

Arts University Plymouth awarded an Honorary Fellowship to Jo Arscott in 2020 in recognition of her outstanding contribution to design.

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