As an AUP ‘23 graduate in interior design and styling, Nicola developed a small business idea from an interest in hotel design and a love for travel, which she further developed as part of her dissertation.

The Hotel Aesthetic is a blog and lifestyle platform that considers the role of digital imagery in the concept development of hotel design and how that then impacts design trends. This work has so far seen her travel to Ibiza, Dubai, New York, and Paris, with both hotel groups and consumers sharing an interest in her research.